#BrighterCOVIDeos Video Campaign FAQ


It Gets Brighter is a UK Charity that was launched in 2015 with hopes of reducing the stigma surrounding mental health issues via an online, interactive platform where users can create and share video messages of hope and support. Today, we are committed to sharing these video messages to show those experiencing mental health issues, anytime, anywhere, that they are not alone. Given the current status of the global COVID-19 pandemic, we think there is a huge need for hope in this difficult time. Thus, we are leading a call for videos for people to talk about their mental and emotional experiences during the COVID-19 pandemic, and what they have found to be helpful.



Do I need to be a certain age to submit a video?

In accordance with YouTube’s definition of an adult, we ask that those who wish to provide a video are at least 18 years of age.

What should my video be about?

You could record a video about your own struggles during this time and what you are doing to make things brighter for you, or other tips or support you have received and found helpful. You could share some of your experiences in a supportive role and what you are doing to make things brighter for another. You can also create a video expressing solidarity and support for those experiencing mental health challenges, or your vision for how we can work together to make a brighter future for mental health.

Everyone’s story is important! The more messages of hope and support we can share, the more people can see that they are not alone in what they are going through, and realise there is genuine cause for hope.

How should I identify myself in the video?

We think it’s best for you to identify yourself solely by your first name in the video for a balance of relatability and confidentiality. While we encourage people to share their face and voice to show others they are not alone, we understand that for some people this may be uncomfortable for a variety of reasons. We have received a range of beautiful and creative videos not including a face, but including placards or other methods of delivering a message. Also, if you don’t want to share your first name, we welcome you to share your video anonymously as well.

How should I record my video?

For ease and simplicity, we think recording with your phone or computer is just fine. If you are recording with your phone, all we ask is that the video is recorded on landscape so that it fits video viewers better.

Are there examples of videos that I can use for reference?

Yes! If you want to see what past It Get Brighter users have contributed, just check out our website at itgetsbrighter.org or YouTube channel.

How long might the video be?

We recommend a video length anywhere between 1-3 minutes.

How do I submit a video?

We have outlined a step-by-step ‘How-To’ on how you can submit your video. You can find it here.

Is your campaign geared towards a certain audience?

Our campaign is mostly geared towards young people (specifically young adults) who are struggling with mental health issues right now, but we welcome stories from a variety of people with different experiences.

Do you have a deadline for when people should submit by? 

No! Our campaign will be ongoing as long as COVID-19 is still affecting the mental health of young people. Thus, we will be accepting videos until further notice.

Will this video be shared on any other platform besides YouTube?

Since our goal is to spread hope to as many people as possible, we will aim to share your story on our three social media platforms: Facebook, Twitter, and Instagram. We may also share with our partners in other relevant organisations, so they can continue to spread these messages of hope and support far and wide!  If for whatever reason you do not want your video to be shared on one or more of these platforms, just email us at itgetsbrighter@gmail.com. Otherwise, we will assume you are okay with this.

Can I ask to take down my video in the future if I want to?

Yes! If you contact us with this request, we will remove your video from our YouTube channel and any It Gets Brighter social media platforms on which it was shared.

Are you going to modify these videos for accessibility purposes?

Since we simply share videos posted by people on their YouTube channels, we are unable to manually annotate videos with subtitles without breaching copyright violations. However, we have found that YouTube’s automatic subtitling works well with our videos. Thus, we ask those with accessibility issues to use YouTube’s automatic captioning when watching IGB videos.


Questions or Concerns?
If you have any questions, concerns, or feedback for our campaign, please feel free to connect with us at itgetsbrighter@gmail.com! Thank you!